News
09/04/2018
Changing tides in the channel: differentiating on value, not cost
Disrupt or be disrupted – this is the digital transformation ultimatum all businesses are facing, and it is causing a significant problem when it comes to infrastructure. Managing the adoption of new technologies for any business is tricky, but it is especially pronounced in sectors with a reliance on hardware. Here, the gaps between old ways of working and the benefits digital transformation can offer need to be bridged, creating both a challenge and an opportunity for resellers.